Shawn Massey, CCIM, SCLS

TWO GREAT CRE BOOKS! A Brokers Review and Prospective

I am little bit of a book and information geek!  A few weeks ago I shared a list of books that every CRE professional should consider adding to their business library.   Since that time I was introduced to the following two books that I felt inclined to share and add to my previous list.

The first book was sent to me by Blair Gilbert of KW Commercial located in Blue Bell, Pennsylvania with his high recommendation.  Nobody in the past has just sent me a book to read.  I could get very use to this custom!

The first book is Shift Commercial  How Top Commercial Brokers Tackle Tough Times by Buddy Norman and Jay Papasan.

This is the 5th book of The Millionaire Real Estate Series published by Keller Ink and Gary Keller the founder of Keller Williams.  Other books in the series can be found at

I received this book as I was just about to leave for a CCIM Leadership training program in Chicago last month.   Two flights later the book was finished cover to cover and I was thankful that Blair had sent me this excellent book.  For the past three and a half years the commercial real estate business has been tough for all of us that call it a career.  Those CRE professionals that have weathered the storm know we are not completely out of the water yet.  Buddy provides the CRE Professional and/or broker with 12 practical and business tactics that every commercial broker should follow to improve their business   success.  These simple tactics include re-margining your business through expense management to how to stand out from your competition.

No matter if you are a seasoned professional or relative newbie to the business the book will provide you insight from seasoned brokers who are thriving in today’s market and recognizing that the market has shifted and will continue to shift.  If you can succeed in today’s climate the next 12-18 years should be great with the impending market shift taking place.   Your success depends on being able to recognize the shift.   I am terrible gambler despite the fact that I can give you the odds on almost bet in a casino.  The successful crap players I know count on not only knowing the odds of their bets but reading and recognizing when the table is on the upswing with a new shooter and betting heavily and then betting modestly when the table is not so great. 

The other book I found while perusing the ICSC web-site when searching for a book on starting a real estate investment fund and how to structure partnerships. 

The second book is Investing in Retail Properties, A guide to structuring partnerships for sharing capital appreciation and cash flow by Gary D. Rappaport.

This book is a must read for anyone considering starting their own fund, investing in a fund or any commercial broker who is working with buyers, sellers, developers or retail properties.  Gary’s very realistic approach to structuring partnerships outline’s both the pros and cons of having partners in an excellent conversational style versus the typical textbook approach.  The book provides a true understanding of how to get started!

I do not only see this book benefitting me tremendously in my career as a real estate broker who desires to grow and work with more buyers and sellers of retail properties, but also to share in my graduate class that I teach at the University of Memphis.    The book will be highly recommended to all my current and future students.

I love to read whether it is fiction, non-fiction or a book about commercial real estate.  I find it not only relaxing buy a way to engage my mind and renew my spirit in the workplace.  I would like to say I know it all, but after 25+ years in the workplace and CRE business I am still realizing how much I still need to learn.  The commercial real estate brokers and professionals in our industry who take the time to write these books or share their stories with the writers should be recognized for their contribution to furthering the professionalism in our industry and making the overall CRE community a better place to work.

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Shawn Massey, CCIM, SCLS is a partner with The Shopping Center Group a 3rd party retail real estate advisory firm in their Memphis office, an adjunct professor in the graduate real estate program at The University of Memphis, in 2013 Shawn will join the faculty of the Homburg Academy teaching on-line real estate classes world-wide and is also co-founder &Chairman of the Board for the Memphis Business Academy charter schools (K-12th grade) in the Frayser area of Memphis.  

For all your retail real estate needs (tenant representation, landlord representation and property, investment & land sales) I hope that you will choose The Shopping Center Group and me to represent you and your business.  We understand that representation is a privilege and that you have a choice!

The opinions expressed in this post are entirely my own.  They should not be considered the opinion of The Shopping Center Group, LLC in which I am associated.

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